It could be said that the Green
Market is the incorporation of environmental
concepts to traditional marketing activities.
In this time of turbulence, when consumers
are demanding more products and services,
it is more necessary than ever to attach values
to the same, offering not only price advantages,
but other factors that distinguish them from
their competitors. This is where the Green
Market becomes an ally of the environment
and creates a value for products with the
“green seal”.
The Green Market is not a
radical change from the organization’s
other activities; it directs industry towards
the least damaging tendencies that are the
most environmentally friendly.
The Green Market Program arose from our consciousness of the importance
to protect the environment and as a way to
promote corporative social responsibility.
This unites the efforts of private business,
consumers and FAICO in benefit of Cocos Island
National Park, which UNESCO declared to be
a World Heritage Site.
Within the program’s structure, private
businesses and FAICO work together with products
and services, and the Foundation helps with
consumer marketing by relating promotion to
environmental protection.** Therefore, from
the sales income, the business makes a concrete
contribution to FAICO projects, and in this
way contributes to the management, protection
and preservation of the island and its natural
wealth.
• We invite you to join this select
group of businesses that are committed to
the environment and, in this way, to leave
the legacy of a greener world to future generations!
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