:: The Green Market

It could be said that the Green Market is the incorporation of environmental concepts to traditional marketing activities.

In this time of turbulence, when consumers are demanding more products and services, it is more necessary than ever to attach values to the same, offering not only price advantages, but other factors that distinguish them from their competitors. This is where the Green Market becomes an ally of the environment and creates a value for products with the “green seal”.

The Green Market is not a radical change from the organization’s other activities; it directs industry towards the least damaging tendencies that are the most environmentally friendly.

The Green Market Program arose from our consciousness of the importance to protect the environment and as a way to promote corporative social responsibility. This unites the efforts of private business, consumers and FAICO in benefit of Cocos Island National Park, which UNESCO declared to be a World Heritage Site.

Within the program’s structure, private businesses and FAICO work together with products and services, and the Foundation helps with consumer marketing by relating promotion to environmental protection.** Therefore, from the sales income, the business makes a concrete contribution to FAICO projects, and in this way contributes to the management, protection and preservation of the island and its natural wealth.

• We invite you to join this select group of businesses that are committed to the environment and, in this way, to leave the legacy of a greener world to future generations!

 
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